Bridging the Gap Between IT and Business

Challenges

UNIQLO's e-commerce platform needed to communicate product value while providing a shopping experience consistent with the brand's strong offline presence.

As part of a small website operations team, I supported frequent updates across the homepage, navigation, catalog, category pages and content while responding to changing business priorities.

Approach

We used PDCA (Plan, Do, Check, Act) approach to measure our website and app performance. With limited resources and high sales target, we focus on two priorities: Achieve profit and customer satisfaction. We constantly monitor which products that’s on trend online and offline, and then try to balance the product arrangements in our website and app to achieve sales.

What I Worked On

My main responsibility is working on catalog pages. These pages communicate product strengths and based on occasion. For example, Travel Essentials page communicate the brand’s HEATTECH product and which products suitable for snow travel. Workwear Essentials offers which UNIQLO shirts recommended for work.

Other than catalog pages, as daily and weekly e-commerce operational, I’ve also worked on product administration and constantly monitor product arrangements on the all category pages based on business situation.

What I Learned

I learned to approach digital operations from both a technical and business perspective. My web design background helped me understand how business strategy could be translated into catalog pages, product arrangements and customer-facing experiences.

Challenges

Harian Kompas was in a challenging situation with the increasing trend of social media and digital platforms. These made newspapers demand declining rapidly, and made the company losing revenue from newspaper advertising. While the company have many diverse print-based products, they present new opportunities by converting into digital since digital platforms have more diverse way of presentation: Namely motion (video) and interaction (user input).

Since print contents categorized based on editions, digital platform requires each platform or website focus on what we try to deliver. Based on that, the brand developed many micro-sites to accommodate diverse type of contents.

Approach

We built microsites such as Klasika (daily life article contents), Klasiloka (hangout place or restaurant curation), Travel (travel curation), and advisual.kompas.id (interactive story landing pages). Each month, we reviewed and focus on improving its SEO.

What I worked on

As a web designer, I acted as an intermediary between the business and IT departments, translating business requirements into practical web solutions. Towards the end of my tenure, we managed to gain revenue from clients such as Universitas Airlangga, Parkway Cancer Center, Universitas Indonesia to build micro-sites for their branding.

What I learned

My web design skills expanded with SEO and developed the ability to write SEO articles. Experience with Content Management System (WordPress) to quickly deploy micro-sites and tailor the layout to suit the business requirements. My communication also improved by bridging between business strategy and IT department to build and maintain the micro-sites.

Challenges

As a web admin in a relatively new digital marketing division, I was responsible for updating and maintaining websites for clients in various industries.

Approach

I worked closely with my project manager, team members, and QA teams with straight-forward waterfall approach, one project at a time.

What I worked on

I maintained and updated clients contents in various industries, including healthcare, FMCG, and e-commerce.

What I learned

I learned how to manage projects with various requirements, communicate effectively with my team and managers, and adapt to changing requirements. I also gained experience in front-end development, including HTML, CSS, and JavaScript.